Pen & Pixel writes and runs Facebook and Instagram ads for dental and orthodontic practices in the US. Send your practice website and I will write three ads for you, free. If you like them, we talk. If not, keep them.
It has been a while. We know.
Nobody here is going to lecture you about how long it has been. First visit is a cleaning, an exam, and a plain conversation about what you actually need.
Most dental ads say the same thing: a list of services and a phone number. These samples are written for fictional practices to show the difference. Each one opens with something the patient is already thinking.
The overdue patient
That tooth you have been chewing around for a month is not going to sort itself out.
We keep same-week appointments open for exactly this. Tell us what hurts and we will tell you what it takes to fix it, before any work starts.
The busy parent
Your dentist mentioned braces. Now you have forty tabs open and no clear answer.
Bring your child in for a free consult. You leave with a plan, a timeline, and a monthly figure. No pressure to start that day.
The adult who put it off
You have been smiling with your mouth closed in photos for years.
Clear aligners are quieter than you think. Come in for a scan and see what your teeth could look like before you spend anything.
All practices above are fictional. Yours would be written from your own reviews, offers and market.
What the difference looks like on paper
A typical dental ad
Welcome to Smith Family Dental! We offer cleanings, fillings, crowns, implants, whitening and more. Our friendly team uses state-of-the-art technology. Call today to schedule your appointment!
The rewrite
If you flinch every time you drink something cold, that is your tooth asking for help.
Most of the time it is a small fix when it is caught early. We have openings this week, and you will know the cost before we touch anything.
Good copy is wasted if the click lands on a homepage and nobody calls the lead back. So the whole path is built and managed together.
Several angles written for your practice and tested against each other. New ones added as the old ones tire.
Set up and run inside your own Meta ad account, so you keep the account, the data and the history.
One page, one offer, one form. No menus and nothing else to click.
A short automated sequence for leads your front desk could not reach by phone.
Leads, cost per lead, appointments booked, spend, and what changed this week. One page, plain language.
What worked, what did not, and the plan for the next 30 days.
Send your website. I write three ads for your practice and email them to you.
A short call about your market, your offers and how your front desk handles new leads.
Campaign, page and follow-up are built for your review. Nothing goes live until you approve it.
I am taking on my first three practices as founding clients. I do not have a wall of case studies yet, so I am not going to pretend otherwise. Here is what that means for you.
I am a copywriter first. I started Pen & Pixel because most dental ads I see are a list of services with a phone number, and patients scroll straight past them.
You deal with me directly: I write the ads, run the campaigns and send the reports.
The fastest way to judge whether I am any good is to read what I write for your practice. That is why the first step is free.
Send your website and I will email three ads within two business days. They are yours to use whether or not we work together.